Advertising

I chose to write my paper on an advertisement for the famous liquor, Jose Cuervo. There is no particular reason for this, I just thought it would be interesting to compare how I believe that in this case, a commercial for alcohol sells better compared to just a picture ad for alcohol.

My reasoning behind the commercial selling this particular product more efficiently is because this moving picture has the ability to better explain a story, whereas one frame of an ad does not have this advantage. I think there is a more obvious message in the commercial. In the commercial I chose, it is apparent that the boyfriend is very nervous to meet the parents of his significant other. With the help of the product, the parents welcome and invite the boy inside. This commercial is very clear and concise with the main point; it can help calm your nerves in a special, yet stressful situation in life.

I will also discuss impulse buying in my paper and how it may influence those who see these ads to go out and buy the product, possibly regretting this decision later. Another point that I will mention in my paper, especially when discussing the picture, will be the impact of "sex selling." One can make inferences about the picture that the two subjects may be dating or possibly even married. Advertising has a way with leaving the viewer with many ideas. A negative aspect of the picture ad is determining whether or not these ideas are what the producer wanted to create.